






Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs and responsive design.
•Urban areas face severe traffic congestion leading to increased air pollution and environmental degradation.
• Owning and maintaining a personal vehicle can be expensive.
•Individuals, especially at night, may feel unsafe when using public transportation alone.
•Organizing group outings or events with friends or colleagues can be challenging.
•Passengers on public transit often have limited means to communicate with fellow riders or operators.
•Existing public transport systems may not always offer convenient routes, leading to longer commutes and inconvenience for passengers.
Role
Salako Oluwademilade: Graphic Designer & UI/UX designer.
Ozore Riwo: UI/UX designer.
Responsibilities
Problem Statement
• To decrease traffic congestion by encouraging more individuals to share buses, thereby reducing the number of private vehicles on the road.
•Mitigate environmental impact by significantly reducing carbon emissions associated with individual car travel through increased bus-sharing.
•Provide a user-friendly platform that makes it easy for passengers to plan, book, and share bus rides with optimal convenience.
•Prioritize passenger safety by incorporating features like real-time tracking, emergency services integration, and secure communication channels.
•Reduce transportation costs for individuals by offering an economical alternative to owning and maintaining a personal vehicle.
The Objectives & Goal
The research was carried out using a combination of online surveys, in-person interviews, and usability testing, targeting a sample population of 15 individuals, primarily consisting of 9-5 corporate workers from diverse industries and age groups.
Methodology
Our Process

Difficulty in Locating Bus Stops:
Users often struggle with locating bus stops when using a map in a bus ordering app. The app may not provide clear and precise information about the exact positions of bus stops on a map, making it challenging for users to find their designated boarding points.
Poor User Interface:
A cluttered or poorly designed user interface makes it difficult to access navigation features, hindering the ability to find routes or stops quickly and easily.
Complex booking process:
Most users find the booking process on bus ordering apps to be unnecessarily complex and time-consuming with excessive steps and unclear instructions, leading to confusion over which options to choose. This can result in errors, such as booking the wrong route or time.
Payment and Fare Ambiguity:
Users often encounter frustration related to payment and fare ambiguity. They may not have a clear understanding of the total cost of their journey until after the booking is complete, which can lead to surprise charges.
Users Pain Points
01
02
Navigation
Interaction
Inconsistent Arrival Times and Delays:
Users frequently face the frustration of encountering inconsistent bus arrival times and delays when using a bus ordering app. Buses may not adhere to the scheduled departure times, leading to longer waiting periods for passengers.
Inadequate Customer Support:
Users often encounter challenges when seeking assistance or support within the app. Issues related to booking problems, payment errors, or unexpected delays may arise, and users may struggle to find a reliable channel to address these concerns.
03
Experience
User Personas









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App
Design




Navigo is a ride-sharing app that facilitates the convenient and efficient sharing of bus rides among users. Navigo Connect aims to provide a convenient and eco-friendly solution for users to share bus rides, reducing individual carbon footprints and alleviating traffic congestion.
Target Users
Target Users
Corporate workers having 9am - 5pm work scheldule
Corporate workers having 9am - 5pm work scheldule
Project overview
Project overview
Project overview
Navigo is a ride-sharing app that facilitates the convenient and efficient sharing of bus rides among users. Navigo Connect aims to provide a convenient and eco-friendly solution for users to share bus rides, reducing individual carbon footprints and alleviating traffic congestion.
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs and responsive design.
•Urban areas face severe traffic congestion leading to increased air pollution and environmental degradation.
• Owning and maintaining a personal vehicle can be expensive.
•Individuals, especially at night, may feel unsafe when using public transportation alone.
•Organizing group outings or events with friends or colleagues can be challenging.
•Passengers on public transit often have limited means to communicate with fellow riders or operators.
•Existing public transport systems may not always offer convenient routes, leading to longer commutes and inconvenience for passengers.
Responsibilities
Problem Statement
Role
Salako Oluwademilade: Graphic Designer & UI/UX designer.
Ozore Riwo: UI/UX designer.
• To decrease traffic congestion by encouraging more individuals to share buses, thereby reducing the number of private vehicles on the road.
•Mitigate environmental impact by significantly reducing carbon emissions associated with individual car travel through increased bus-sharing.
•Provide a user-friendly platform that makes it easy for passengers to plan, book, and share bus rides with optimal convenience.
•Prioritize passenger safety by incorporating features like real-time tracking, emergency services integration, and secure communication channels.
•Reduce transportation costs for individuals by offering an economical alternative to owning and maintaining a personal vehicle.
The Oblectives & Goal
The research was carried out using a combination of online surveys, in-person interviews, and usability testing, targeting a sample population of 15 individuals, primarily consisting of 9-5 corporate workers from diverse industries and age groups.
Methodology


Our Process
Our Process
01
Difficulty in Locating Bus Stops:
Users often struggle with locating bus stops when using a map in a bus ordering app. The app may not provide clear and precise information about the exact positions of bus stops on a map, making it challenging for users to find their designated boarding points.
Poor User Interface:
A cluttered or poorly designed user interface makes it difficult to access navigation features, hindering the ability to find routes or stops quickly and easily.
Difficulty in Locating Bus Stops:
Users often struggle with locating bus stops when using a map in a bus ordering app. The app may not provide clear and precise information about the exact positions of bus stops on a map, making it challenging for users to find their designated boarding points.
Poor User Interface:
A cluttered or poorly designed user interface makes it difficult to access navigation features, hindering the ability to find routes or stops quickly and easily.
Complex booking process:
Most users find the booking process on bus ordering apps to be unnecessarily complex and time-consuming with excessive steps and unclear instructions, leading to confusion over which options to choose. This can result in errors, such as booking the wrong route or time.
Payment and Fare Ambiguity:
Users often encounter frustration related to payment and fare ambiguity. They may not have a clear understanding of the total cost of their journey until after the booking is complete, which can lead to surprise charges.
Users Pain Points
Users Pain Points
01
02
Navigation
Navigation
Interaction
Interaction
02
Complex booking process:
Most users find the booking process on bus ordering apps to be unnecessarily complex and time-consuming with excessive steps and unclear instructions, leading to confusion over which options to choose. This can result in errors, such as booking the wrong route or time.
Payment and Fare Ambiguity:
Users often encounter frustration related to payment and fare ambiguity. They may not have a clear understanding of the total cost of their journey until after the booking is complete, which can lead to surprise charges.
02
03
Inconsistent Arrival Times and Delays:
Users frequently face the frustration of encountering inconsistent bus arrival times and delays when using a bus ordering app. Buses may not adhere to the scheduled departure times, leading to longer waiting periods for passengers.
Inadequate Customer Support:
Users often encounter challenges when seeking assistance or support within the app. Issues related to booking problems, payment errors, or unexpected delays may arise, and users may struggle to find a reliable channel to address these concerns.
Experience
User Personas
User Personas




















Thank you
for viewing



App
App
Design
Design





Target Users
Corporate workers having
9am - 5pm work scheldule
Salako Oluwademilade:
Graphic Designer & UI/UX designer.
Ozore Riwo: UI/UX designer.
Responsibilities
Problem Statement
Role
The Oblectives & Goal
Background
Navigo is a ride-sharing app that facilitates the convenient and efficient sharing of bus rides among users. Navigo Connect aims to provide a convenient and eco-friendly solution for users to share bus rides, reducing individual carbon footprints and alleviating traffic congestion.
•Urban areas face severe traffic congestion leading to increased air pollution and environmental degradation.
• Owning and maintaining a personal vehicle can be expensive.
•Individuals, especially at night, may feel unsafe when using public transportation alone.
•Organizing group outings or events with friends or colleagues can be challenging.
•Passengers on public transit often have limited means to communicate with fellow riders or operators.
•Existing public transport systems may not always offer convenient routes, leading to longer commutes and inconvenience for passengers.
• To decrease traffic congestion by encouraging more individuals to share buses, thereby reducing the number of private vehicles on the road.
•Mitigate environmental impact by significantly reducing carbon emissions associated with individual car travel through increased bus-sharing.
•Provide a user-friendly platform that makes it easy for passengers to plan, book, and share bus rides with optimal convenience.
•Prioritize passenger safety by incorporating features like real-time tracking, emergency services integration, and secure communication channels.
•Reduce transportation costs for individuals by offering an economical alternative to owning and maintaining a personal vehicle.
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs and responsive design.


Methodology
The research was carried out using a combination of online surveys, in-person interviews, and usability testing, targeting a sample population of 15 individuals, primarily consisting of 9-5 corporate workers from diverse industries and age groups.
Experience
03
Inconsistent Arrival Times and Delays:
Users frequently face the frustration of encountering inconsistent bus arrival times and delays when using a bus ordering app. Buses may not adhere to the scheduled departure times, leading to longer waiting periods for passengers.
Inadequate Customer Support:
Users often encounter challenges when seeking assistance or support within the app. Issues related to booking problems, payment errors, or unexpected delays may arise, and users may struggle to find a reliable channel to address these concerns.














Thank you
for viewing














The research was carried out using a combination of online surveys, in-person interviews, and usability testing, targeting a sample population of 15 individuals, primarily consisting of 9-5 corporate workers from diverse industries and age groups.
Methodology
Background
Background