App
Design
Project overview
Background
Navigo is a ride-sharing app that helps people share bus rides easily, save money, reduce traffic, and protect the environment.
Navigo is a ride-sharing app that helps people share bus rides easily, save money, reduce traffic, and protect the environment.
Target Users
Corporate workers with a 9am–5pm work schedule.
Corporate workers with a 9am–5pm work schedule.
Role
Salako Oluwademilade: Brand Designer & UI/UX designer.
Ozore Riwo: UI/UX designer.
Salako Oluwademilade: Brand Designer & UI/UX designer.
Ozore Riwo: UI/UX designer.
Responsibilities
I conduct user interviews, create wireframes and prototypes, test designs with users, and improve them based on feedback.
I conduct user interviews, create wireframes and prototypes, test designs with users, and improve them based on feedback.
Problem Statement
Cities experience heavy traffic, which increases air pollution and harms the environment.
Owning and maintaining a personal car is expensive for many people.
Many people feel unsafe using public transport alone, especially at night.
Planning group trips with friends or colleagues can be difficult.
Passengers often can’t easily communicate with other riders or drivers.
Public transport routes are sometimes inconvenient, leading to longer and stressful commutes.
The Objectives & Goal
Reduce traffic by encouraging people to share bus rides instead of using private cars.
Lower environmental impact by cutting down carbon emissions from individual car trips.
Make it easy for users to plan, book, and share bus rides through a simple and friendly app.
Help passengers feel safe by offering features like live trip tracking and secure communication.
Save users money by providing a more affordable alternative to owning a personal car.
Methodology
Research was conducted through online surveys, in-person interviews, and usability testing with 15 participants, mostly corporate workers with 9-5 jobs from different industries and age groups.
Design Process
Design Process
Difficulty in Locating Bus Stops:
Users often struggle with locating bus stops when using a map in a bus ordering app. The app may not provide clear and precise information about the exact positions of bus stops on a map, making it challenging for users to find their designated boarding points.
Poor User Interface:
A cluttered or poorly designed user interface makes it difficult to access navigation features, hindering the ability to find routes or stops quickly and easily.
Difficulty in Locating Bus Stops:
Users often struggle with locating bus stops when using a map in a bus ordering app. The app may not provide clear and precise information about the exact positions of bus stops on a map, making it challenging for users to find their designated boarding points.
Poor User Interface:
A cluttered or poorly designed user interface makes it difficult to access navigation features, hindering the ability to find routes or stops quickly and easily.
Users Pain Points
01
Navigation
01
Navigation
02
Interaction
Interaction
Complex booking process:
Most users find the booking process on bus ordering apps to be unnecessarily complex and time-consuming with excessive steps and unclear instructions, leading to confusion over which options to choose. This can result in errors, such as booking the wrong route or time.
Payment and Fare Ambiguity:
Users often encounter frustration related to payment and fare ambiguity. They may not have a clear understanding of the total cost of their journey until after the booking is complete, which can lead to surprise charges.
03
Experience
Experience
Inconsistent Arrival Times and Delays:
Users frequently face the frustration of encountering inconsistent bus arrival times and delays when using a bus ordering app. Buses may not adhere to the scheduled departure times, leading to longer waiting periods for passengers.
Inadequate Customer Support:
Users often encounter challenges when seeking assistance or support within the app. Issues related to booking problems, payment errors, or unexpected delays may arise, and users may struggle to find a reliable channel to address these concerns.
User Personas
Thank you
for viewing
Target Users
App
App
Design
Design
Project overview
Background
Navigo is a ride-sharing app that helps people share bus rides easily, save money, reduce traffic, and protect the environment.
Target Users
Corporate workers with a 9am–5pm work schedule.
Role
Salako Oluwademilade: Brand Designer & UI/UX designer.
Ozore Riwo: UI/UX designer.
Responsibilities
I conduct user interviews, create wireframes and prototypes, test designs with users, and improve them based on feedback.
Problem Statement
Cities experience heavy traffic, which increases air pollution and harms the environment.
Owning and maintaining a personal car is expensive for many people.
Many people feel unsafe using public transport alone, especially at night.
Planning group trips with friends or colleagues can be difficult.
Passengers often can’t easily communicate with other riders or drivers.
Public transport routes are sometimes inconvenient, leading to longer and stressful commutes.
The Objectives & Goal
Reduce traffic by encouraging people to share bus rides instead of using private cars.
Lower environmental impact by cutting down carbon emissions from individual car trips.
Make it easy for users to plan, book, and share bus rides through a simple and friendly app.
Help passengers feel safe by offering features like live trip tracking and secure communication.
Save users money by providing a more affordable alternative to owning a personal car.
Methodology
Research was conducted through online surveys, in-person interviews, and usability testing with 15 participants, mostly corporate workers with 9-5 jobs from different industries and age groups.
Design Process
Users Pain Points
01
Navigation
Difficulty in Locating Bus Stops:
Users often struggle with locating bus stops when using a map in a bus ordering app. The app may not provide clear and precise information about the exact positions of bus stops on a map, making it challenging for users to find their designated boarding points.
Poor User Interface:
A cluttered or poorly designed user interface makes it difficult to access navigation features, hindering the ability to find routes or stops quickly and easily.
02
Interaction
Complex booking process:
Most users find the booking process on bus ordering apps to be unnecessarily complex and time-consuming with excessive steps and unclear instructions, leading to confusion over which options to choose. This can result in errors, such as booking the wrong route or time.
Payment and Fare Ambiguity:
Users often encounter frustration related to payment and fare ambiguity. They may not have a clear understanding of the total cost of their journey until after the booking is complete, which can lead to surprise charges.
03
Experience
Inconsistent Arrival Times and Delays:
Users frequently face the frustration of encountering inconsistent bus arrival times and delays when using a bus ordering app. Buses may not adhere to the scheduled departure times, leading to longer waiting periods for passengers.
Inadequate Customer Support:
Users often encounter challenges when seeking assistance or support within the app. Issues related to booking problems, payment errors, or unexpected delays may arise, and users may struggle to find a reliable channel to address these concerns.
User Personas
Thank you for viewing