My Framer Site

Selling Made Effortless

A mobile-first experience that helps sellers list, share, and sell products

or services using AI - without any tech skills.

Senior Product Designer

2025

Canada

New Product · Mobile App · AI-Assisted Selling (Ecommerce tool)

12 Weeks

Selling Made Effortless

A mobile-first experience that helps sellers list, share, and sell products

or services using AI - without any tech skills.

Senior Product Designer

2025

Canada

New Product · Mobile App · AI-Assisted Selling (Ecommerce tool)

12 Weeks

About the Product

Bota is a new mobile app that lets users sell products or services by just uploading a flyer or

image.

Bota is a new mobile app that lets users sell products or services by just uploading a flyer or image.

AI generates a smart listing with captions, hashtags, promo videos, and links.

I joined from the beginning to lead all UX and UI efforts from scratch.

Mobile-First Design

Designed specifically for

mobile sellers on-the-go

AI-Powered Listings

Auto-generates captions,

hashtags, and promo videos

Zero Tech Skills

No storefront, design skills,

or complex setup needed

Led Full UX/UI

Owned all design efforts

from concept to final UI

Problem Statement

The Challenge:

Many solo sellers and small vendors don't know how to market their products online. They face issues like:

Many solo sellers and small vendors don't know how to market their products online.

They face issues like:

Not knowing what to write for product descriptions

No time or tools to create

visuals

No website or storefront

Low digital confidence

Lack of understanding of

targeting or ads

Design Solution Goals

My design objectives focused on creating an accessible, confidence-building

experience for non-technical users.

My design objectives focused on creating an accessible, confidence-building

experience for non-technical users.

Make listing and selling possible in under 60

seconds

Streamline the entire process from upload to share

Use AI in a way that feels helpful, not complex

Present AI capabilities as smart assistance, not tech

complexity

Remove friction for users with low tech/design

experience

Simplify complex tasks into intuitive, one-tap actions

Design for quick trust, clarity, and shareability

Build confidence through clear feedback and easy sharing

Make listing and selling possible in under 60

seconds

Streamline the entire process from upload to share

Use AI in a way that feels helpful, not complex

Present AI capabilities as smart assistance, not tech

complexity

Remove friction for users with low tech/design

experience

Simplify complex tasks into intuitive, one-tap actions

Design for quick trust, clarity, and shareability

Build confidence through clear feedback and easy sharing

User Personas

Canada-based sellers representing our target users and their unique challenges

Sarah

Makeup Artist

Toronto

Age 31

Instagram

Posts her work on Instagram

Pain Points:

Struggles to describe services

Doesn't know how to reach new clients

Jide

Electronics Repairer

Calgary

Age 36

Relies on WhatsApp for client outreach

Pain Points:

Wants to look more professional

Doesn't know how to improve presentation

Elena

Home Baker

Vancouver

Age 25

Facebook

Shares via Facebook groups

Pain Points:

Tired of writing descriptions daily

Not getting enough attention

Common Thread

All three personas share similar challenges:

lack of technical skills, difficulty with

content creation, and uncertainty about professional presentation

in the digital

marketplace.

Sarah

Makeup Artist

Toronto

Age 31

Instagram

Posts her work on Instagram

Pain Points:

Struggles to describe services

Doesn't know how to reach new clients

Jide

Electronics Repairer

Calgary

Age 36

Relies on WhatsApp for client outreach

Pain Points:

Wants to look more professional

Doesn't know how to improve presentation

Elena

Home Baker

Vancouver

Age 25

Facebook

Shares via Facebook groups

Pain Points:

Tired of writing descriptions daily

Not getting enough attention

All three personas share similar challenges: lack of technical skills, difficulty with content creation, and uncertainty about professional presentation

Common Thread

User Stories

Key functionality requirements from the user's perspective

As a seller, I want to upload a photo and get a complete listing, so I can start selling quickly.

As a seller, I want to preview the generated content so I feel confident sharing it.

As a seller, I want a smart link or QR code so I can promote my business easily.

As a seller, I want to generate a promo video so I can attract more attention.

As a seller, I want a fast, clean UI that doesn't overwhelm me.

Design Principle

Every user story emphasizes simplicity, speed, and confidence-building

— the core principles that guided all design decisions throughout the project.

Every user story emphasizes simplicity, speed, and confidence-building

- the core principles that guided all design decisions throughout the project.

Visual User Flow

Complete visual mapping of all pages and user journeys for the Bota selling platform

Pages

Homepage

AI Description Generator

Order Page (Services)

Payment

Checkout / Pay

Video Promo Generator

Message

Print Label

Order Complete

Instant Listing

Boost Settings

Wallet

Delivery Confirmation

Upload Image

QR Code / Smart Link

Discount & Coupons

Review

Listing Preview

Order Page (Goods)

Settings

Buyer Product View

Design Process

Following the Design Thinking methodology to create user-centered solutions

Empathize

Interviewed 15+ informal sellers (tailors,

stylists, market vendors)

Mapped out their current flow of selling via

WhatsApp/Instagram

Found that most don't know how to describe, caption, or promote what they sell

Define

Key question: "How might we help sellers

promote their offerings with zero digital

skills?"

Created personas and mapped user journeys

Identified 3 top barriers: content creation,

sharing, and payment trust

Ideate

Sketched simple flows: Upload → Auto-

generate → Share

Explored card layouts for description

previews

Designed smart tags, video ideas, and clear

CTAs ("Get More Buyers" instead of "Boost")

Prototype

Built mid- and high-fidelity screens in Figma

Designed interactive flows for: Uploading,

Description preview, Shoppable video

generation

Smart link & QR code sharing prototypes

Test

Tested with 10 real sellers

Learned that users preferred seeing preview

first

Simplified icon labels, added success

animations

Iterate

Renamed technical terms (e.g., "Boost" →

"Get More Buyers")

Reorganized flows for one-hand mobile use

Improved visual hierarchy & button feedback

Design Impact

Testing results showed significant improvements in user experience and task

completion

Testing results showed significant improvements in user experience and task completion

Listing Completion Time

Before

~15 mins

After

< 1 min

93% faster

Flow Completion Rate

Before

40%

After

95%

+55%

User Confidence Score

Before

3.1/5

After

4.7/5

+52%

Promo Video Usage

Before

After

80%

8x increase

Key Success Metric

95% of users successfully completed their first listing within 60 seconds, compared to industry average of 40%

completion rates for similar onboarding flows.

95% of users successfully completed their first listing within 60 seconds, compared to industry average of 40% completion rates for similar onboarding flows.

Design Vision

Continue evolving Bota to be the most accessible selling platform for users regardless of technical background,

language barriers, or device preferences.

Final UI Designs

Clean, intuitive interfaces designed for users with varying technical comfort levels

Thank you